ENTERPRISE, Ala. (WDHN) — Developer Ronnie Gilley announced that big-name acts and outdoor activities will soon be available at the Bama Jam property in a Wednesday afternoon press conference.
Gilley’s latest project, Ten Buck Two, will revitalize the 16,000-acre property, transforming it into a resort area with a new series of concerts and outdoor activities.
“We’re here to announce basically 10 Bama Jams, three for sure,” Gilley said.
Bama Jam itself may be back in 2021 or 2022, but in the meanwhile, concerts that are “equivalent to a Bama Jam” will be held at the property’s new entertainment venues.
The first concert series will be Rock N Country from April 17 to April 18, featuring performances by Dwight Yoakam, Puddle of Mudd, Collective Soul, Larry Fleet, Michael Ray, and Black Stone Cherry.
A weekend pass to this event will be $75 while a day pass will be $49. This will include access to the soon-to-be reconstructed water park, which Gilley said is a low price compared to other entertainment venues like his.
Later this year, the Memorial Day weekend series will feature performances by Nelly and Brett Young. Another country music act will be announced at a later time.
“I’m multi-cultural, and I love every type of music,” Gilley said.
He expects 10,000-20,000 people to come to that weekend’s performances.
Two concerts will also be held in June and another two in July.
More acts will be announced as they get booked, according to Gilley. However, he did say country musician Lee Greenwood is expected to perform later this year.
In addition to these concerts, a hee-haw show and other legacy acts will be performing at the entertainment venues.
New construction projects
The schematics for the “Ten Buck Two” project show that there will be numerous additions to the property including an amphitheater, a village-style residential area, an equestrian area, ATV parks, and several campgrounds.
The old water park on the property will also be restored with water features like canoeing, jet-skiing, and two fishing tournaments with celebrity guests.
Other projects include a general store and dining options like restaurants and bars at the location. In total, over 250,000 square feet of commercial space will be opened at a marketplace.
Gilley said he expects more than 300,000 to 500,000 visitors in 2020.
To house these people, 10 hotel sites are expected to be built in the area, with the first opening in 2020. Adding to the lodging options, the village-style residential area will have 2,000 residential components, which Gilley said will be attractive to military crowds.
“If you’re a pilot out of Fort Rucker, you want to be entertained,” he said. “You can walk to the saloon. Your kids could have an annual membership right in their backyard and come to the coolest water park, once it’s done, that’s in the South.”
“We anticipated it to do nothing but grow,” Gilley added.
Much of these plans were meant to take place several years ago, but Gilley shifted his plans to Country Crossing, which would later lead to his guilty plea in a federal probe into bribing in the state legislature.
While he said he didn’t want to get into the particulars of the legal proceedings, he said the fallout from the probe had profoundly negative effects on him and his family.
“We had five law firms’ opinions saying everything we were doing was legal, and it was legal, but we are not going to digress and go there,” he said. “At the end of the day, it took me down. I chose to partake in corrupt politics.”
Now back in the scene, Gilley said he has the team and tenacity to make his dream a reality.
“I paid the ultimate price,” he said. “I lost my freedom for five years. Through that process, the whole time my heart’s desire was to get this project back.”