DOTHAN, Ala. (WDHN) — From BMX to the Future Masters, and Wired set to take place over the next week, Dothan will be seeing thousands of visitors coming to the Wiregrass, which makes it the busiest of the year, and is a chance to showcase the city.
“We’ll have between 1,200 and 1,500 hundred riders in town for the BMX national event, and they’ll bring an additional three to four thousand people with them,” Aaron McCreight, President/CEO of Visit Dothan said. “So, we’ll have between four to five thousand people here for that BMX event, and of course this weekend marks the 70th annual Future Masters tournament, 13 different countries are represented.”
McCreight said the BMX event could bring in $1 million in direct revenue, and more than $500,000 could be produced by the Future Masters.
“That is new money coming into this community that wouldn’t normally be here in a weekend,” McCreight said. “A million dollars goes a long way for these restaurants, retail, all of our attractions, our hotels, with these outside dollars coming in and spending over the weekend.”
McCreight also said that it’s incredible when he is able to talk with visitors who come back year after year.
“They talk about our hospitality, they talk about the great people of Dothan, that southern hospitality that we show our visitors weather they’re tenth time or first time visitors,” McCreight said. “They keep coming back and coming back for that great hospitality that all of our people showcase here in this community.”
While the impact should be immediate for retailers, the events can also produce major results for the City of Dothan and Houston County Governments later.