"The one thing we can control is wins and losses so you want to make sure that you've got the product available and obviously you didn't think Auburn was going to have the year they've had which has been a pleasant surprise so the Auburn fan base is extremely excited so we try to make sure we put in place and then try to adjust and make sure we have additional merchandise if it is warranted and certainly this year it has been. It's been good for business and good for the economy overall," said Shannon Collins, the President of ScreenTech.
ScreenTech in Dothan had its annual Black Friday sale this morning--selling t-shirts, hats and jackets for less than half the price but this year the crowds were bigger than ever thanks to the stellar seasons and a little game called the Iron Bowl tomorrow.
"A lot of people are super excited for it and they're really looking forward to getting dressed up for the game because I think both sides think that they have a legitimate chance to win the football game so that adds to the excitement. People are passionate about their teams so it's adding to a lot of the excitement here but also people buying merchandise," Collins said.