Dothan anticipates revenue from basketball tournament

Published 02/17 2014 06:06PM

Updated 02/17 2014 08:18PM

High school basketball teams and fans from around the state are making their way to Dothan for the regional basketball tournament.


The city, as well as local businesses, are more than happy to host these kind of events for the community.  But they are just as thrilled about what these events can do for the local economy.


"It will be huge for the City of Dothan.  We're looking forward to teams from out of town coming.  Of course, they'll buy gas, they'll eat in restaurants, they'll stay in hotels, and of course the concessions here at the Civic Center.  We just look forward to everybody coming out and having a good time," said Elston Jones, City of Dothan Leisure Services Director.


And while the hotels are glad to open their doors to more reservations, some have had to turn people away.


"This event has done quite a bit.  We are already sold out, no rooms are available for tonight, and the rest of the week is looking just as good. Definitely no complaints from us," Kristy Trusty, Comfort Suites Director of Sales said,


"Here in Dothan, we're looking at pretty much selling out all the hotels in the area.  The tournament is supposed to be 48 teams coming in, so with the teams, the coaches and the parents, we're looking at a huge economic impact to us here in Dothan," said Michael Bell, General Manager of LaQuinta Inn and Suites.


While the city and businesses expect revenue, there are certain challenges that come with large events, like parking and the cost of food.


But to leisure services, the benefits outweigh those challenges.  And the more events the city can provide, the better.


"We're just looking forward to everybody coming out and having a good time, as well as seeing some excellent basketball at this level," Jones said.



The tournament runs from tomorrow through Saturday and tickets are eight dollars.


Leisure Services says the city is scheduled to host the tournament for the next four years under a six-year contract.  They also say the city and AHSAA will review the contract during its third year to fully assess the tournament's impact on the city.

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