After years in the making, a ground breaking ceremony was held on July 13, 2016 for the new upscale 10-plex Clark Cinemas, which will be located on Boll Weevil Circle in Camellia Commons.
"My family has been part of the motion picture business here in Enterprise since 1955, and I was a wee lad at that time,” said Clark Theatres Inc. President Mack Clark, Jr.
Clark said the cinema is the first of its kind statewide to be built from the ground up, rivaling a remodeled version in Huntsville, Alabama. It will consist of electric recliners, three 3-D auditoriums, an expanded concession menu, digital projectors and stereo sound.
"We think this is going to be the absolute catalyst of a lot more to come,” said Enterprise Mayor Kenneth Boswell. “It helps not only the City of Enterprise, but I think it helps all the communities in the surrounding area, as well as the rural area.”
The business is expected to play a major role in economic development, and those financing the project said it is a worthy investment.
"We always saw growth on the other side of the bypass, and this started before we had the recession, and then it kind of was slowed down some by that recession, but now we're seeing that enterprise is growing all the way around the circle, and this is going to be a great development for all the citizens,” said Trinity Bank Enterprise Senior President Robbin Thompson.
"I've seen it come a long way, you know,” said Clark, in reference to how the theater has changed over the years. “I've seen it go from a coffee drive-in, then we moved to the Levy Theater downtown, then the Clark Cinemas at West Gate, then the others, and this is something that I've looked forward to and worked hard for, for many, many years."
All of his theaters are consolidating into this one new location, with plans to add a bigger auditorium and IMAX theater in the future.
Clark said the doors are expected to open in March 2017. City officials have said the excess land surrounding the theater could be used for future retail developments.